Coca-Cola® relaunched its ‘First Tastes’ campaign as part of a renewed push for Coca-Cola Zero Sugar and a wider focus on its healthier drinks as consumers increasingly opt for lower sugar options.
The concept for this social media advert is focused on creating a colorful graphic that would universally resonate with audiences, while also representing a fresh take to help elevate interest in the refreshed campaign.
- Social Media
Colorful flavor. Zero guilt.
The true definition of Pop Art. Add a pop of color to your taste buds with #CokeZero #CocaCola